The People Still Here Are the Ones Who Refused to Quit

20 years in, I've watched thousands of founders come and go. The common thread isn't talent. It's something else.

I've been creating content online (for myself and clients) since 2004. This fall will mark my 20th year being a part of the "creator" community.

People who've been doing this for as long as me have called ourselves something different for many years. In 2004 when I started, I called myself a blogger. Somewhere down the line, I called myself a social media expert. Then in the past few years the term Creator has become popularized and seems to have some staying power.

Early on the goal was to write content as frequently as possible and gain as many subscribers to your blog via tools like Feedburner.

As I was reflecting this week on my journey there was an idea that stuck out as true.

It's that the people who are still here (and found lots of success) 20 years later are the ones who just refused to quit.

For every one of my friends who is still here there are 20 that have quit.

Almost none of my friends who are still around look the same as they did 5 years ago, 10 years ago, and especially 20 years ago. But they are still here.

The story isn't over unless you stop writing it

It reminds me of a story of a friend I grew up with.

At the time I wasn't able to see it, but looking back he was the product of a very traumatic childhood which caused him to be in trouble at school, in special education classes, and on a pretty bleak path.

We lost touch after high school.

But a few years ago, I saw him suggested on social media and took a look at his profile. Expecting to see something completely different, I was surprised to see a screenshot of his checking account (with 7 figures of cash), a picture of a yacht and a picture of a luxury car that I definitely could not afford.

In a message I will never forget, he told me that he became aware that his story wasn't over unless he stopped writing it.

"The story is only over if you quit. You can always write the next chapter."

I was floored. And that message has stuck with me ever since.

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If things aren't going well… If it feels like everything is lost… If you've made a huge mistake… If you've wasted years of your life… If you don't know what the next step is…

The story isn't over unless you stop writing it. Just close the chapter and keep going.

When things get hard, I've noticed that it almost always feels easier to quit than to keep going.

And every time I get to that position, I remind myself of my friend and remember that the story isn't over until you stop writing it.

Stories without struggle, difficulty, or turmoil are boring anyway.

The power of staying in the game

The last few months have been some of the most challenging of my career. I'm stepping into a season of intense growth, where some of my weaknesses are on full display to the people around me.

Many, many times it's felt easier to fantasize about going backward or quitting and starting over, but I have forced myself to keep thinking about my friend.

And his words echo in between my ears…

"The story is only over if you quit. You can always write the next chapter."

Now I am addicted to seeing what's on the other side of this hard part.

To seeing what the next chapter brings…

It's part of how guys like Warren Buffett and Charlie Munger have been able to make such a massive impact on their own wealth. It's not always been about things going exactly as they planned but about the sheer time they've been playing the game. Telling the same story, chapter after chapter.

They are having compounding returns by being in the arena for such a long time.

You can do the same. Compound your learning. Compound your experience. Compound your relationships. And keep going. Keep writing the story. But whatever you do, don't quit.

I'll be here for another 20 years. See you there.

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